E-commerce SEO
E-commerce SEO for Salla, Zid and Shopify stores
Every product page you own is a ranking opportunity going to waste — unless someone works on it.
Hundreds of products in your store and a trickle of traffic from Google? The cause is usually the same three things: product copy pasted from a supplier, categories with no content at all, and filters generating duplicate URLs that confuse Google. That's exactly why e-commerce SEO is a different job from ordinary site SEO. At Red Spark we specialise in Salla, Zid and Shopify because we know the limits of each platform and where there's room to move: the technical house in order first, then category pages turned into genuine ranking assets, unique product descriptions, and Product and Review schema so stars and pricing show up in the results.
Who it's for
Salla stores
We work within Salla's boundaries: titles, descriptions, URLs, the blog and available schema — with a content plan that compensates for the technical limits.
Zid stores
Zid gives decent flexibility on URL structure and categories. We use it to build category pages that rank on commercial terms.
Shopify stores
The most technically open of the three. We can edit the theme, the schema and the speed profile, and solve duplicate-filter URLs at the root.
Custom-built stores
WooCommerce or a bespoke build — we work alongside your developer against a clear implementation plan.
What's included
Technical foundation
- Fixing duplicate URLs from filters and sorting (canonicals and parameter handling)
- Cleaning unwanted pages out of the index (cart, account, internal search)
- Mobile store speed and Core Web Vitals optimisation
- A logical URL hierarchy: category → subcategory → product
- Handling out-of-stock products properly instead of deleting them
Category pages
- Commercial keyword research per category ('black abayas', not just 'abayas')
- Category copy that helps the buyer and ranks at the same time
- Creating new category pages for demand gaps your store doesn't cover
- Internal links from categories through to hero products
Product pages
- Rewriting product descriptions instead of copying the supplier's
- Titles and meta descriptions based on how Saudis actually search for the product
- Descriptive alt text on every image, plus image compression
- Enabling reviews and exposing them in a form Google can read
Schema & content
- Product, Offer and AggregateRating schema so stars and price appear in results
- BreadcrumbList and FAQPage schema across product pages
- A store blog targeting pre-purchase search intent
- Buying guides and comparisons that route readers into product pages
How we work
Analyse
We crawl the whole store, map what's indexed versus ignored, and benchmark your category coverage against competitors.
Strategise
A keyword map at category and product level, prioritised by search volume × profit margin.
Launch
Technical fixes first, then the top 20 categories, then the highest-margin products in batches.
Optimise
We track ranking and organic revenue per category and expand into the ones that prove they sell.
A result from the field
Sports equipment store on Salla
- The challenge
- 900 products, every description copied verbatim from the supplier, and category pages with no content at all. Organic traffic sat at 800 a month, 95% of it branded search.
- What we did
- We built 24 new category pages with original content, rewrote the descriptions of the 200 highest-margin products, added Product and Review schema, and resolved the duplicate filter URLs.
- The result
- Over seven months: non-branded organic sessions went from 40 to 6,200 a month, and organic revenue reached 28% of total store sales.
- 6,200Non-branded organic sessions
- 28%Of store revenue
- 7 monthsTimeframe
Names and figures on this page are illustrative samples pending sign-off on real client data.
What does it cost?
E-commerce SEO starts at SAR 6,500/month for stores up to 300 products, priced by catalogue size and category count above that. A one-off store audit is available at SAR 3,500.
A fixed monthly management fee scaled to account size, plus a percentage of spend on larger accounts. No locked-in annual contracts.
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Frequently asked questions
Request a free store audit
We'll crawl your store and send you the technical errors alongside the category opportunities you're missing.