Restaurants
Restaurant and café marketing in Saudi Arabia
The gap between a packed branch and an empty one is rarely the food — it's who sees you, and when.
Great food, great room — but only busy at the weekend? The problem is rarely the restaurant. It's that the people two kilometres away don't know you exist. Restaurant and café marketing in Saudi Arabia follows rules that don't apply anywhere else: the customer decides in minutes, distance is decisive, and visual content sells harder than any copy. So we work three fronts at once — paid campaigns on Snapchat and TikTok with tight radius targeting around the branch, local SEO that puts you in Google Maps the moment someone searches 'restaurant near me', and content that shoots the food and the room in a way that actually moves people.
Who it's for
Single-branch restaurants
Every riyal has to work inside a ten-kilometre radius. We concentrate the budget on people who can realistically reach you.
Multi-branch chains
A separate campaign per branch with budget allocated by performance, and an individually optimised Maps profile for each location.
Cafés and specialty roasters
The atmosphere and the photography are the product. We build content that sells the experience, not just the coffee.
Restaurants living on delivery apps
App commission eats your margin. We help you build a direct ordering channel and reduce that dependency over time.
What's included
Paid campaigns
- Snapchat campaigns with radius targeting around the branch, dayparted to peak hours
- TikTok campaigns with food content that triggers appetite and earns shares
- Google Ads on 'restaurants near me' and dish-level search terms
- Seasonal pushes: Ramadan, Eid, National Day and weekend peaks
- Time-boxed offers that push the visit now rather than later
Local SEO & Maps
- Full Google Business Profile optimisation for every branch
- Professional photography, a current menu and accurate opening hours
- A review strategy: how to ask for them and how to reply
- Restaurant and Menu schema on your website
- A landing page per branch if you have multiple locations
Content & production
- A monthly on-site shoot covering the food and the room
- Short vertical video for Snapchat and TikTok
- Local food creator partnerships with clearly defined deliverables
- Menu content and new-dish launches
How we work
Analyse
We visit the branch, learn which dishes carry the margin, read your reviews and benchmark your presence against the five nearest competitors.
Strategise
We pick the dishes to push, the offers and the hours to push them, then split budget between acquisition and return visits.
Launch
First shoot, Maps profile optimisation, and campaign launch with tracking on orders, calls and direction requests.
Optimise
We watch orders and direction requests weekly, shifting budget to the hours and dishes returning the most.
A result from the field
Café chain — three branches, Riyadh
- The challenge
- Three branches sharing one Snapchat campaign aimed at all of Riyadh. SAR 25,000 a month reaching people 30km away who were never going to visit. The Maps profiles had no photos and the wrong opening hours.
- What we did
- We split into one campaign per branch on a seven-kilometre radius, dayparted to peak hours, shot fresh content monthly, and repaired all three Maps profiles alongside a review programme.
- The result
- Within four months: Google Maps direction requests rose 210%, and average daily footfall climbed 34% on the same budget.
- +210%Direction requests
- +34%Daily footfall
- 4 monthsTimeframe
Names and figures on this page are illustrative samples pending sign-off on real client data.
What does it cost?
The restaurant package starts at SAR 5,500/month for a single branch, covering campaign management, Maps optimisation and a monthly shoot. Each additional branch is SAR 1,500. Media budget is separate.
A fixed monthly management fee scaled to account size, plus a percentage of spend on larger accounts. No locked-in annual contracts.
View packagesGo deeper on this
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Frequently asked questions
Let us look at where your restaurant stands
We'll review your Maps profile, your campaigns and your reviews, then send a 90-day plan — free of charge.